Resume

Experience

SEO & UX Consultant, Fat Sal’s Deli. Los Angeles, Ca; Feb 2024 – Present.

  • Boosted organic traffic by 20% in 4 months using metadata optimization, link-building, and SEO content strategy.

  • Collaborated with developers in Figma to redesign site UX, improving engagement, navigation, and session duration.

  • Advised on restructuring social media, Google My Business, and Yelp to enhance visibility and drive local traffic.

Web & SEO Specialist, Elite Veterinary Care. Los Angeles, Ca; Jan 2018 – Dec 2022.

  • Led a complete redesign of the website, transitioning from WordPress to Squarespace to create a branded, user-friendly platform that was engaging, informative, and optimized to encourage pet owners to book appointments.

  • Applied local SEO techniques, increasing annual site traffic from 13,000 to 41,000 visitors (215%) and boosting monthly revenue from search engines by 1640% in the first year.

  • Managed ongoing website updates and improvements through Squarespace CMS, continually refining the user experience to better serve pet owners and enhance engagement.

SEO Consultant, Comoncy Cafe. Los Angeles, Ca; Nov 2021 – Jun 2022.

  • Created and published SEO-focused blog posts tailored to the restaurant and cafe industry, targeting high-volume keywords which drove local consumer traffic and engagement.

  • Developed SEO-optimized landing pages featuring key elements like widgets, maps, menus, and galleries, enhancing usability and brand visibility.

  • Increased monthly users from 1,639 to 2,397 (46%) and online orders from 493 to 706 (43%) after applying SEO best practices for 9 months.

UI Designer, Nikk Alcaraz. Los Angeles, Ca; Nov 2021 – May 2022.

  • Designed custom home and about pages in Sketch, incorporating a magical aesthetic inspired by Harry Potter and renowned magicians.

  • Developed a comprehensive style guide, including a color palette, mood board, and typography templates, to ensure a cohesive and streamlined design process.

  • Delivered multiple design iterations based on client feedback, resulting in a polished final product that aligned with the brand’s vision and was successfully published online by a WordPress Developer.

SEO & Digital Design Specialist, BÜNDA. Los Angeles, Ca; Oct 2018 – Sep 2019.

  • Increased local search traffic by 120% (2.4K to 5K monthly visitors) through targeted SEO strategies, optimized content, and local citation building.

  • Designed a refreshed homepage and in-store promotional flyers to elevate brand identity and improve user experience.

  • Secured high-quality backlinks via manual outreach, bringing local bloggers in-store for interviews, custom content, and do-follow links.

Digital Strategy & Design Manager, IMPRiNT Creative. Santa Monica, Ca; Sep 2016 - Jan 2018.

  • Served as lead client liaison for SEO and web design, overseeing strategy, managing freelancers, and delivering performance reports.

  • Solved technical design challenges and optimized SEO strategy to ensure consistent traffic growth and campaign success.

  • Designed and launched a website for Geneticist Inc., generating thousands of monthly visitors and over $9K in monthly revenue.

Software

SEO & Analytics: AHRefs, SEMRush, Google Search Console, Google Analytics, Google Trends, Yoast, BrightLocal, Yext, Google My Business

Design & Creative Tools: Figma, Sketch, Adobe XD, Adobe Illustrator, Photoshop, Canva, Keynote, PowerPoint

Web & CMS Platforms: WordPress, Squarespace, Shopify, HTML & CSS

Email Marketing & CRM: Mailchimp, HubSpot, Constant Contact, AWeber, ConvertKit, Salesforce

Social Media Management: Hootsuite, Buffer

Project Management & Collaboration: Trello, Asana, Notion, Slack

Office & Productivity: Microsoft Office, Excel

Education

Bachelors in Communication - UC Santa Barbara, Expected date of graduation: June 2025