Strategy

Website Overhaul: Redesigned the site for a frictionless desktop and mobile experience with clear booking CTAs.
SEO Copywriting: Developed optimized service pages and homepage content to target high-intent, local keywords.
Content Marketing: Recruited a niche veterinary writer to publish four SEO-driven blog posts per month.
Reviews Funnel: Built an automated email follow-up system using MailChimp to drive Google, Yelp, and Facebook reviews.
Local SEO: Set up and optimized local citations and directories for Marina del Rey, Santa Monica, and surrounding areas.
Link Building: Secured three high-quality, industry-relevant backlinks per month from authoritative pet care blogs and directories.

Elite Veterinary Care

SEO Campaign | Nov 2019 – Dec 2022

Mobile Veterinary Practice – Marina del Rey, CA

Elite Veterinary Care offers in-home veterinary services across West Los Angeles. Their goal was to increase local house-call bookings through organic search and reduce reliance on paid ads and referrals.

Results

+281% increase in annual organic traffic (from ~8,000 to over 30,000 visitors)
+1640% growth in monthly revenue (from $700 to $13,000/month in under a year)
271 4–5 star reviews across Google, Yelp, and Facebook
700+ email subscribers captured through on-site lead magnets and content
75% of online bookings now come directly through search engines